It’s now a fact of life that retailers use triggered pop-ups to engage with customers before they purchase. Intrusive? Maybe. Effective? Absolutely. When used carefully, triggered pop-ups can undoubtedly drive conversion for your e-commerce business. Here’s why:

There’s the age-old scenario that plays itself out countless times every instant online: the customer wavers, unsure of whether the product or services provided by your website are in fact what will suit their particular and specific needs. This is the fear that customers have that they will not receive the best possible service or services. A full shopping cart gets left behind and the customer turns away. They go back-and-forth, this way and that. Indecision.